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Luke Lucas | Australia

Who is Luke Lucas?

I'm a freelance creative, art director, illustrator, designer and typographer from Melbourne, Australia.

 

What's with all the type stuff?

I love that the same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings... That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke...

 

Are you just a type guy?

The short answer is no. It's not the only thing that I do but it's the type of work that I enjoy the most. I don't really see the sense in promoting the jobs that I haven't had a good time creating.

 

What have you been up to?

1996-1999 Co-founder / Co-Creator Fourinarow Magazine

Together with buddy and all around rad guy Jamie Driver, half way through the first year of art school we started publishing an inline skating magazine called Fourinarow. At the time we had very little knowledge about the publishing industry, our design and our business skills were super basic but our drive and passion for creating something that represented a culture that meant something to us was unstoppable.

 

Over the following 3 years, we pretty much didn’t sleep and published 8 editions of Fourinarow which we distributed to 14 countries around the world. We soon crossed paths with some other fellows which lead onto our next little venture... Lifelounge.

 

1999-2011 Co Founder/Creative Director of Lifelounge.

Lifelouge has taken on many forms over the last 12 years but the fundamental values that we were bound by during my time there was the genuine desire to create and represent the kinds of things that people like ourselves can be entertained or inspired by. Among other things, through Lifelounge we created one of the longest serving online creative portals website, 14 editions of the contemporary culture print magazine Lifelounge (2005 - 2011) and a multi-award winning creative agency. The time recently came for myself and Jamie Driver to move on which has lead to...

 

2011 - Present: Freelance Creative Professional / Awesome Dad

Life's good.